Roam / Brand

For the Best of Your Life.

Roam is reimagining second home ownership and needed a name and brand system to make it magnetic. We created a brand identity and system that signals luxury while staying iconic and flexible enough to expand into any platform. The design channels high-end travel with a dose of adventure — premium without feeling stuffy. The voice is confident, but joyful. The brand quickly built excitement with investors and customers, helping secure funding, grow its property portfolio, and accelerate launch.