Redbox / Brand & Campaign

Keeping it Cheap.

In a world of $6 streaming rentals, Redbox served up the same new releases for a buck and change. Add a digital platform with free and premium content, and Redbox claimed its place as the go-to choice for families on a budget.

We helped Redbox matter again. Not just to audiences across America, but internally, where we fostered alignment and stoked enthusiasm by standing for something: democratizing entertainment.